By Tyler Durden
Somebody should tell Wal-Mart they’re doing it wrong.
In what the Wall Street Journal described as an attempt to lure customers back to its brick-and-mortar locations, Wal-Mart has been quietly raising prices for some food and household products sold on its US website, including Kraft Macaroni & Cheese, Colgate toothbrushes and bags of Purina dog food.
Of course, we weren’t in the room when this plan was being vetted by whoever is in charge of corporate strategy at the retailing behemoth. But we find it hard to believe that nobody pointed out the simple fact that, if customers notice that prices have been raised on Wal-Mart’s website, customers can simply buy the same product, or a similar one, from Amazon or another competing retailer.
Before this latest shift in strategy, Wal-Mart previously planned to keep online and in-store prices equal for many of its most popular products, WSJ says, unless competition organically drove them lower.
But now the company is experimenting with a new pricing system that is raising prices on certain goods that would otherwise be unprofitable to ship.
To be sure, the pressure on Wal-Mart to drive foot traffic to its stores has never been greater, especially since the