In Bid To Undercut Apple, Google Reportedly Plans Cheaper Smartphone Models

By Tyler Durden


Even with iPhone shipments stalling as consumers hold on to their smartphones longer, Apple has stubbornly stuck with its premium pricing strategy, to the chagrin of its producers (not to mention shareholders), opting instead to stop reporting unit sales numbers for iPhones, iPads and Mac laptops. Even after its least successful holiday sales season since the iPhone’s birth, CEO Tim Cook said Apple would consider lowering prices of its phones in some markets, but only to offset the strength of the dollar.

But as Apple struggles to hold on to its dominance in the high-end smartphone market with its $1,000 phones, Google has clearly sensed an opportunity to grow its still tiny by comparison Pixel series of phones. Because as Nikkei Asian Review reported on Wednesday, Google is planning to launch its first “non-premium” low-end smartphone aimed at budget-conscious US customers and emerging markets.

With its new model, Google is reportedly “hoping to exploit the troubles currently besetting Apple, which has suffered disappointing sales of its new premium iPhone as consumers migrate to cheaper models and global smartphone sales tumble.”

Google’s new smartphone will be its first non-premium model aimed at price-sensitive customers and those in emerging markets. It is expected …read more

Source:: Zero Hedge

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